The candidate in question had previously interned at ePrize, but the company wasn’t sure if a full-time position would be available for her when she graduated. Tech marketing company HelloWorld, formerly ePrize, once made a job offer over Instagram. Playlists aren’t the only way to make your job offers and onboarding process more interesting and get candidates excited to accept the role. Make a great impression from the start by making your job offer and onboarding process unique It’s a simple but effective way to make them smile, while also confirming receipt of their application.

The company has also been known to send candidates a friendly follow-up email containing a link to its “ Have a Great Day!” playlist after they apply for a job. When prospects looked at the playlist, they’d see a clear message spelled out in the song titles, asking if they’re happy in their current job, and encouraging them to “show me you are passionate.”

One former recruiter, André Hellström, would send the link to his “Join The Band?” playlist when interacting with software developers on sites like Github, knowing that they liked to listen to music while they worked. This isn’t the first time Spotify has used playlists in its hiring process. This is a clever way to get the candidate excited about working at Spotify, giving them a compelling feel for the company’s employer brand.Īnd since the candidate was applying for the job of Product Manager of Personalized Listening Experiences, a custom playlist seems like the ideal way to welcome them to the team. Read each title carefully:Īnd, what makes Spotify’s idea so brilliant, besides how quirky and unexpected it is, is the fact that it makes the company’s own platform an integral part of the job offer process. But on closer inspection, the song titles spelled out an exciting hidden message, letting the candidate know that Spotify thinks they’re awesome and wanted them to join the team. The playlist, entitled “We need you!” featured an eclectic mix of bands and artists, from English shoegazers The History of Apple Pie to American punk rockers The Mr. But a recruiter at music streaming giant Spotify recently found a creative way to make offers even more fun-by sending the offer in the form of a playlist. Making an offer to an amazing candidate is already one of the best parts of being a recruiter -everyone loves to be the bearer of great news.

Spotify receipt playlist